Created Branding Guidelines for Emergency Cash

Ehsaas Emergency Cash Campaign

Ehsaas Emergency Cash Campaign Rapid advertisement for 3 days to amplify messages

 

Total Reach:    3.4 MILLION
Engagement:  2.2 MILLION
Link Clicks:      145.2k

 

  • Video Testimonials of Beneficiaries to show how Ehsaas has helped them in this difficult time

  • Developed beat reports to change the negative perception of people which were aired on different regional channels

  • Planned and executed a campaign for PM-Covid-19 fund and Rashan Portal

  • Used media influencers to spread the Ehsaas cash emergency program (Digital Articles)

  • Photo stories of Beneficiaries

  • Daily Live updates of the amount disbursed to the beneficiaries

  • Important announcement posts were made regarding the procedure

  • How to videos were made to explain the process of applying to different programs 

Total Reach: 

18.2 MILLION

Facebook Likes:

79,673

16th April

Engagement:

2.9 MILLION

Impressions:

34 MILLION

172,512

10th June

Twitter:

30,100

16th April

38,600

10th June