MASSIFYING

SOCIAL IMPACT

15 YEARS

100+
CLIENTS

500+

PROJECTS

1 Million +

LIVES IMPACTED

White Rice is a behavior design agency, that applies behavioral science and design thinking to solve some of the worlds most wicked social problems.

We partner with non-profits, development agencies, mission-driven organizations and corporations, to implement and scale solutions for behavior change. Our partnerships have resulted in a commitment to designing solutions that seamlessly fit into the lives of the users, are context-centric and address barriers to habit formation.

OUR WORK

OUR

EXPERTISE

BEHAVIOR CHANGE CAMPAIGNS

White Rice works on unique challenges, innovation-centric problems and systemic issues. To address each challenge, we have a large toolbox of behavioral, design, ethnographic, and participatory research that helps us uncover latent needs. Our idea-generation, co-design, and prototyping methods imagine and test bold, iterative solutions before large-scale resources are committed. This way we are able to understand the needs of the people and communities we are designing for, create innovative approaches to meet these needs, and deliver solutions that work in specific cultural and social contexts.

DIGITAL CAMPAIGNS & ACTIVATION

White Rice is at the forefront of digital impact campaigns. Our campaigns have allowed us to create communities to champion causes, build movements, advocate for rights, bring important issues to the surface, by deploying a cross-platform and digital-first approach.

COVID-19 has accelerated our digital outreach, allowing us to reach over 50 million people, on lifesaving health, hygiene, and safety messages. As we move forward, we are partnering with mission-driven organizations, helping them create digital strategies, managing their digital footprint and staying connected and engaged with their communities.

CONTENT STRATEGY & DESIGN

White Rice leverages the power of transmedia, digital platforms, mass media, mobile and community-based media to achieve scale and impact. Our expertise is in designing and deploying context-specific content that not only inspires but moves people to action. In the past we have worked on designing gamified learning experiences, award-winning animated stories, TVCs, films and documentaries, interactive websites and VR/AR applications.

OUR

CLIENTS

We are passionate about empowering disadvantaged communities and the bottom of the pyramid customers. Over the last 15 years, we have managed to reach millions, by collaborating with more than 100 organisations across Asia, Africa & Europe.

OUR

TEAM

Passion. We eat, drink, breathe insights. We are field-focused and people-centered and like to stay where the action is until the job is done.

Imagination. We create possibilities by being human-centered, system-savvy, and inclusive.
Resourcefulness. We are relentless in scaling up programs from ideas to pilots through iterative design.

What drives us is our:

White Rice has 20+ team members in 3 continents. Our team brings over 20 years of diverse experience, in subjects like behavioral science, design thinking, ethnographic research, creative direction, campaign design, digital media, creative writing, design, animation, and film making.