MASSIFYING
SOCIAL IMPACT
14
YEARS
100+
CLIENTS
400+
PROJECTS
1,000,000
LIVES IMPACTED
White Rice is a behavior design agency tackling some of the most wicked social problems in the world by using behavioral science, human-centered design, and system-level thinking.
We help social impact clients massify their impact by creating products, services and approaches that expedite and enlarge change.
SPRINTS
The sprint approach focuses on rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few weeks.
We offer Design Sprints and Behavioral Design Sprints, that build on design thinking by adding principles of behavioral psychology to develop evidence-based strategies and ideas that will influence behavior.
Workshops:
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Design Sprints 2.0
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Behavioral Design Sprints
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Ideation and creative thinking
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Design Thinking
BEHAVIOR CHANGE CAMPAIGNS
When it comes to working on long-term behavior change, we help our partners to not only achieve scale but also sustainable change.
We have a large toolbox of ethnographic, participatory, and evaluative research that helps us uncover latent needs. Our idea-generation, co-design, and prototyping methods imagine and test bold, iterative solutions before large-scale resources are committed.
Services:
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Behavioral research
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Campaign strategy & intervention design
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Mass & digital media campaigns
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On-ground activation
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Front-line Channel interaction design
OUR
CLIENTS
We are passionate about empowering disadvantaged communities and bottom of the pyramid customers. Over the last 14 years, we have managed to reach millions, by collaborating with more than a 100 organisations across Pakistan.
















OUR
TEAM
Passion. We eat, drink, breathe insights. We are field-focused and people-centered and like to stay where the action is until the job is done.
Imagination. We create possibilities by being human-centered, system-savvy, and inclusive.
Resourcefulness. We are relentless in scaling up programs from ideas to pilots through iterative design.
GET IN
TOUCH
We can't wait to hear from you
6, Park Avenue, F-11/1, Islamabad, Pakistan
+92 51 8440009 – 10
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