MASSIFYING

SOCIAL IMPACT

14 YEARS

100+
CLIENTS

400+

PROJECTS

1,000,000

LIVES IMPACTED

White Rice is a behavior design agency tackling some of the most wicked social problems in the world by using behavioral science, human-centered design, and system-level thinking.

We help social impact clients massify their impact by creating products, services and approaches that expedite and enlarge change.

OUR WORK

OUR

EXPERTISE

SPRINTS

The sprint approach focuses on rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few weeks.

We offer Design Sprints and Behavioral Design Sprints, that build on design thinking by adding principles of behavioral psychology to develop evidence-based strategies and ideas that will influence behavior.

Workshops:

Design Sprints 2.0
Behavioral Design Sprints
Ideation and creative thinking
Design Thinking

BEHAVIOR CHANGE CAMPAIGNS

When it comes to working on long-term behavior change, we help our partners to not only achieve scale but also sustainable change.

We have a large toolbox of ethnographic, participatory, and evaluative research that helps us uncover latent needs. Our idea-generation, co-design, and prototyping methods imagine and test bold, iterative solutions before large-scale resources are committed.

Services:

Behavioral research
Campaign strategy & intervention design
Mass & digital media campaigns
On-ground activation
Front-line Channel interaction design

OUR

CLIENTS

We are passionate about empowering disadvantaged communities and bottom of the pyramid customers. Over the last 14 years, we have managed to reach millions, by collaborating with more than a 100 organisations across Pakistan.

OUR

TEAM

Passion. We eat, drink, breathe insights. We are field-focused and people-centered and like to stay where the action is until the job is done.

Imagination. We create possibilities by being human-centered, system-savvy, and inclusive.
Resourcefulness. We are relentless in scaling up programs from ideas to pilots through iterative design.